Lume Advisors is a boutique consulting firm specializing in strategy design, operations and strategic finance advisory on a wide range of industries.

Lume Advisors was founded by Moira Garcia Morales. Moira is a strategy expert and a former McKinsey consultant, with a track record of managing and growing digital businesses. With a career spanning over 9 years, she has supported numerous companies across Europe, the Middle East and Latin America in designing their growth and marketing strategies, improving their customer experience, and leading their strategic planning. She also serves as a strategic finance advisor and has led multiple full company restructurings, cost reduction projects, and fundraising efforts. Moira adopts a practical approach and has served a wide range of clients, from multinationals and the public sector, to small start-ups, mostly within the technology, retail, and financial sectors.